Abbas Sill
Team / me
Role / Photographer
Type / Photography & Direction
2021
Abbas sill is not only the purveyor to the king — they have defined Swedish food traditions since 1838 — making the herring a Swedish classic. With their devotion to crafmanship and taste, Abbas sill doesn't settle for nothing but the highest quality.
Evidently their products are not only being indulged by their main target group anymore — but also a younger auidance. I got the assignment to create a completely new image bank for their website, to attract this new target group. This imagery included two main areas; enviromental and community.
